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Alternative Lead Generation

Have your sales slowed?  Look at alternative lead generation.  Revisit your marketing mix.  What marketing and lead generation methods have you not tried?  This could be the right time to test that new direct mail campaign.  Check into sister publications for advertising breaks and new sources of media visibility.  Consider holding a seminar, workshop, or Users Group to present to multiple prospects.  Look for press release opportunities -- they are free!

 

Tech'nique (a divison of Dichotomy)specializes in Software Training, Marketing, and Cyber Security. "Believe it not, it all works together," says Alice Belisle, owner. Alice was chosen as one of the Top 30 Women in Utah to Watch -2006 by Utah Business Magazine, and is a member of the Utah Homeland Security Team, representing the I/T sector for private business. Contact Alice at 801-266-4889 or at www.dichotomyutah.com.

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