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Make it Easy for your Prospect to Respond

Here are two points for making it as easy as possible for your prospect to respond.


Point 1: Ask POINT #1.  Ask specifically, but make it simple. For example, if you're asking somebody to mail in an order, have the order form pre-filled in for them as much as possible. Put a label on it that has their name address and phone number, so all they have to do is check their preferred method of payment, provide you with appropriate payment info, give you quantities, sign and send.

Point 2: Keep it simple POINT #2. In the spirit of keeping it simple, you may not want to offer ordering options. In other words ask them to come in, send in, or call in-- but don't give them the option of all three.

Furthermore, while it's common for direct response marketers to provide call or mail options, there is mounting evidence to suggest that the call only option is the best way to go. Calling is the easiest way to respond, so don't make your customer make an extra decision about how to order. Just tell them to call.

 

Jim Ackerman is a nationally renowned speaker and author of the book, "How to Get More Customers Who Will Pay You More Money, More Often."  He is President & CEO of Ascend Marketing and the Alliance Group. You can reach him at jimack@ascendmarketing.com.

 

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