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Yellow Page Advertising...

One of the most over used, under used, and certainly one of the most abused tools of marketing in business today... A key weakness in almost everybody's marketing arsenal... a weapon virtually everybody believes is crucial to their success -- one almost everybody pays for -- but one that almost nobody understands and even fewer use effectively.

You must treat your yellow page advertising like any other ad. It's got to have a strong headline and you've got to make a specific offer. Nobody does these two things in the yellow pages. If you do, you'll have a tremendous competitive edge.

 

Jim Ackerman is a nationally renowned speaker and author of the book, "How to Get More Customers Who Will Pay You More Money, More Often." He is President & CEO of Ascend Marketing and the Alliance Group.  You can reach
him at jimack@ascendmarketing.com.

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