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Strategies to Increase your Distribution List

In today's world of using the Internet in your marketing your job is to look for ways to continually offer value while increasing your distribution list.

Specific Strategies to Increase Your Distribution List:
If you are in the retail industry, every time someone comes to your store, simply ask them if you can add them to your distribution list to keep them updated on specials, events, and unique offers. In most cases if they are attracted to your store, they will gladly give you their information. Make sure to get their email address.

If you have a current mailing list of clients, conduct a survey and offer an incentive for people to respond. Direct them to your site where they fill out a survey and perhaps receive a free report or eBook.

If you do any type of presentations as a part of your job, collect contact information from the attendees. Send a follow-up message within 48 hours inviting them to sign up for your Ezine.

Use your email signature file to encourage people to sign up for an incentive on your website. Put the web link right in your signature.

Put a sign-up box on every page of your site. Many websites have a sign-up on the main page but have not put one up on other pages of their site. Fact is, a web search for a specific product or service can take people anywhere on your site, not just the main page. Make it easy for them to sign-up for something from every page.

Write and distribute articles online with a strong byline at the end of the article. A byline is simply an information piece that is usually a few sentences in length. In the byline direct readers back to your website for something of value.

Offer a free report from your site. Make sure it is compelling enough for people to want to sign up.

Offer free eBooks to encourage people to leave their contact information in order to download the file.

Opt-in lists are one of the most powerful marketing tools you have in your online and offline marketing. Complemented by a good Ezine, website, consistent focus on driving traffic to your site and gaining visibility, the potential for growing your business is unlimited.

 

Kathleen Gage is the bestselling author of The Law of Achievement and an award winning keynote speaker.  She works with organizations who want to increase their market position, sales and level of achievement by thinking and taking action beyond the obvious. Email Kathleen at kathleen@kathleengage.com.
 

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