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Tests that Apply to your Product

You can test just about anything, but here are the four most important things to test, in order of importance…

Test the Market The Market. Who you market to is most important. A mediocre offer in a mediocre package can do reasonably well, if delivered to the right audience. No offer or creative genius can make the sale if it goes to the wrong person.
 
Test the Headline The Headline. It’s number two because if it isn’t right, your audience will never see the rest of your offer. It captures attention and converts it into interest. Without a powerful headline, you’re dead in the water.
 
Test the Offer The Offer. That unique combination of conditions and appeals that leaves your prospect saying to herself, “I’d be crazy not to order that thing.”
 
Test the Price The Price. It’s the least-powerful motivator. People want value. You test price to find out exactly how the public values your product.

 

Jim Ackerman is a nationally renowned speaker and author of the book, “How to Get More Customers Who Will Pay You More Money, More Often.”  He is President & CEO of Ascend Marketing and the Alliance Group.  You can reach
him at jimack@ascendmarketing.com.

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