link to Econonmic Development Home link to Salt Lake County home
Text Size A A A
spacer
Financing and Incentives Real Estate Demographics Industry Labor Transportation Resources and Links Home
spacer
Start a new business in Salt Lake CountyGrowing your business in Salt Lake CountyMoving your business to Salt Lake CountyMoving your business to Salt Lake County
spacer
Up and Coming

THE DEFINITION OF MARKETING...

...is buying customers! That’s all it is. The trick is to buy your customers for less money than they bring you. That’s called profit. If they cost you more than they bring in, that’s called loss, and that’s not good. Either way, marketing is buying customers.

 

Jim Ackerman is a nationally renowned speaker and author of the book, “How to Get More Customers Who Will Pay You More Money, More Often.”  He is President & CEO of Ascend Marketing and the Alliance Group. You can reach
him at jimack@ascendmarketing.com.

spacer
Did you know?
Horizontal Divider