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Every Product has a Selling Feature

Everything has a feature. Every feature has a benefit for your customers if they’re interested in your product at all. And if that’s what they’re looking for.

It’s easy to get a commitment from them that your product has that feature and that feature is going to benefit them. Once that commitment is gained you simply tell them how they can complete the purchase.

 

 

Jim Ackerman is a nationally renowned speaker and author of the book, “How to Get More Customers Who Will Pay You More Money, More Often.”  He is President & CEO of Ascend Marketing and the Alliance Group.  You can reach
him at jimack@ascendmarketing.com.

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